John Frieda

Client: John Frieda
Services: Blogger Outreach, SEO Content Strategy

01. Background

John Frieda are a celebrated haircare brand, best known for their Sheer Blonde and Frizz Ease ranges. Working within their SEO content strategy team, I ran successful blogger outreach campaigns, increasing awareness of the brand whilst boosting the number of links coming into their site.

Prospect List Building

Utilising personal contacts, Gorkana, Bloglovin', Google search etc, I compiled targeted prospect lists relevant to the brand.

SEO Blogger Outreach

Tailoring the angle per website, I got in touch with bloggers and online magazine owners, asking if they'd like to collaborate.

Campaign Monitoring

Websites were monitored to ensure coverage included the requested link, with conversations re-opened when needed.

02. Approach

Bloggers are extremely influential in today’s digital landscape. Using a contact base built up through personal blogging, social media usage and previous projects – with the added help of Gorkana, and a number of vigorous Google searches – I was able to pull together a database of prospects meeting the right criteria for a John Frieda SEO outreach project. Using a friendly and chatty approach – always highlighting the numerous benefits of using John Frieda – I was able to secure links across a high number of online publications, without need for payment.

03. Results

In less than a year I gained a total domain authority of 1068 linking back to the website. My outreach success rate was above 60%, and helped to boost various sections of the John Frieda website in Google rankings.

Many of the bloggers worked with went on to participate in further campaigns.

04. More Work With John Frieda

SEO Content Strategy

Throughout my time on the John Frieda account I contributed new creative content ideas, whilst assisting in the research and development of pre-established strategies. Doing so furthered my understanding of the brand, helping to make the aforementioned blogger outreach a success.