Eat Natural x KidZania

Client: Eat Natural
Services: Paid Social Campaign & Social Media Management

01. Background

KidZania is a grown up world made for kids – a fun and educational way to shape their future career choices. Eat Natural, a popular snack company, opened a ‘makery’ within KidZania, and wanted to maximise on the opportunity this presented within their marketing efforts.

As their social media manager, I suggested a paid Facebook campaign.

Paid Social Campaign

Managing the paid social campaign from start to finish, I was able to maximise returns on a modest budget.

Community Management

Paid social campaigns receive a lot of comments. I was there to ensure conversations remained positive.

Wider Campaign Support

Paid social ran in conjunction with further marketing efforts, boosting awareness amongst the target market.

02. Approach

The campaign ran in the lead up to Halloween. Playing on the classic ‘trick or treat’ element of this holiday, I created the theme ‘no tricks, just treats.’ Targeted at parents in relevant locations, the campaign ran as a competition, asking people to submit their best Halloween tricks for the chance to win a treat – in this case, a set of three tickets to KidZania, or one of 25 goody bags. 

The campaign ran for one week, with winners notified via Facebook.

03. Results

‘No Tricks, Just Treats’ was a huge success, sparking conversation amongst the target market, and raising awareness of the brand. With budgets monitored daily throughout the campaign, I was able to maximise the impact of the paid post, leaving no room for wasted funds.

Running over a six day period, ‘No Tricks, Just Treats’ received 142 entries, 305 likes and 43 social shares. The campaign was supported on Twitter, resulting in an increase in cross platform engagement from existing followers.

04. More Work With Eat Natural

Social Media Management

Managing the creation and scheduling of weekly content across a 6 month period, I wrote regular best practice messaging across Twitter and Facebook. By introducing fresh content ideas to schedules I was able to expand upon the existing community, growing follower numbers quickly and organically.

Daily Community Management

Eat Natural social channels required consistent community management to help manage brand perception. Thanking customers that spoke kindly of the brand and resolving conflict with anyone that took issue, I managed the brand identity and reputation daily, ensuring Eat Natural were always seen for what they really are – a taste conscious brand with customers in mind, doing what they can to make the world a tastier place.