Case Study: Universal Expert

Fox Socks Interior Design Social Media Management. Universal Expert Case Study

Social Media Management, Paid Social Campaign Management, Community Management

Universal Expert is the innovative homeware line from internationally acclaimed designer, Sebastian Conran. In 2014 I assisted the brand with a paid social campaign, planning and running a Facebook competition to great success.

Paid Social Campaign Management

To promote Universal Expert as a choice for Christmas gifting, I ran a paid social competition on Facebook. Entitled ‘#ThoughtThatCounts,’ the campaign consisted of 6 weekly giveaways, each asking users to tag a friend that deserved to win.

#ThoughtThatCounts played on the Christmas spirit of giving and – with carefully monitored budgets, promotion and Twitter crossover from start to end – was a resounding success in terms of both social engagement and increased brand awareness.

Running over a six week period, #ThoughtThatCounts received 536 entries, 798 likes and 239 social shares. The campaign was supported on Twitter and Pinterest, encouraging cross platform engagement from existing followers.

  1. a pair of socks with foxes on them.
  2. a freelance business and lifestyle blog.


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