Social Media Management, Paid Social Campaign Management, Community Management
Universal Expert is the innovative homeware line from internationally acclaimed designer, Sebastian Conran. In 2014 I assisted the brand with a paid social campaign, planning and running a Facebook competition to great success.
Paid Social Campaign Management
To promote Universal Expert as a choice for Christmas gifting, I ran a paid social competition on Facebook. Entitled ‘#ThoughtThatCounts,’ the campaign consisted of 6 weekly giveaways, each asking users to tag a friend that deserved to win.
#ThoughtThatCounts played on the Christmas spirit of giving and – with carefully monitored budgets, promotion and Twitter crossover from start to end – was a resounding success in terms of both social engagement and increased brand awareness.
Running over a six week period, #ThoughtThatCounts received 536 entries, 798 likes and 239 social shares. The campaign was supported on Twitter and Pinterest, encouraging cross platform engagement from existing followers.