Case Study: John Frieda

Fox Socks Beauty Blogger Outreach. Case Study

Blogger Outreach, SEO Content Strategy

John Frieda are a celebrated haircare brand, best known for their Sheer Blonde and Frizz Ease ranges. Working as a part of their SEO content strategy team, I ran successful blogger outreach campaigns, increasing awareness of the brand while boosting the number of links coming into their site.

Blogger Outreach

Bloggers are extremely influential in today’s digital landscape. Using a contact base built up through personal blogging, social media usage and previous projects – with the added help of Gorkana, and a number of vigorous Google searches – I was able to pull together a database of prospects meeting the right criteria for a John Frieda SEO outreach project. Using a friendly and chatty approach – always highlighting the numerous benefits of using John Frieda – I was able to secure links across a high number of online publications, without need for payment. In less than a year I gained a total domain authority of 1068 linking back to the website, making some new friends along the way.

SEO Content Strategy

Throughout my time on the John Frieda account I contributed new ideas, and assisted in the research and development of pre-established ideas. Doing so furthered my understanding of the brand, helping to make the aforementioned blogger outreach a success.

  1. a pair of socks with foxes on them.
  2. a freelance business and lifestyle blog.


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