Social Media Management, Paid Social Campaign Management, Community Management
Eat Natural are a cereal bar brand (also dabbling in straight up cereal) that use all natural ingredients. In 2015 I worked on their social media accounts, managing the brand voice and message across Facebook and Twitter.
Social Media Management
Managing the creation and scheduling of weekly content, I wrote regular best practice messaging across Twitter and Facebook. By introducing fresh content ideas to schedules I was able to expand upon the existing community, growing follower numbers quickly and organically.
Messaging was designed to start a conversation, whilst conveying brand messaging, and selling more product.
Paid Social Campaign Management
To promote an exciting collaboration with KidZania, London, I ran a paid social competition on Facebook. Drawing on insight gathered whilst conducting competitor research, combined with a working knowledge of social media competition mechanisms, I put together a Halloween themed campaign entitled ‘No Tricks, Just Treats.’
Managing budget and promotion from start to end, No Tricks Just Treats asked a carefully targeted selection of consumers to share their best and funniest tricks with us, in exchange for a treat. With free bars for runners up and 3x family tickets to KidZania for 3 lucky winners, the campaign was a success in terms of both engagement and awareness.
Running within the confines of a modest budget for just six days, No Tricks Just Treats received 142 entries, 305 likes and 43 social shares. The campaign was supported on Twitter, encouraging further cross platform engagement from existing followers.
As with many consumer facing brands, Eat Natural social media accounts required consistent community management to help manage the conversation should a user mention them. Thanking customers that spoke kindly of the brand and resolving conflict with anyone that took issue, I managed the brand identity and reputation daily, ensuring Eat Natural were always seen for what they really are – a taste conscious brand with customers in mind, doing what they can to make the world a tastier place.