Event Management, Blogger Outreach, Social Media Management, Blogging, Copywriting
Hailing from a farm in Somerset, Barber’s 1833 are creators of delicious cheddar cheese. Working in an agency environment, I managed social media channels and online content for the family run brand.
Blogger Outreach & Event Management
In 2015, I successfully tempted five influencers to a fayre in Somerset. With only the promise of a competition to tempt them, bloggers travelled from around the country to compete in an exciting battle for the ‘ultimate cheese toastie.’ After a month of careful planning – from prospecting for suitable bloggers, to trouble shooting last minute dropouts, collating recipes beforehand to ensure ingredients were accessible and attending the day to co-ordinate from start to end on-site – the event was a success. The competition went off without a hitch, and a series of other pre-planned activities I had put in place to entertain those not in the kitchen (the space permitted two at once) were well received. Outreach resulted in blog posts published by each attendee, plus social media mentions across all platforms, as well as loyal new fans of the brand! As this was run purely as an awareness campaign, this was a fantastic result.
Alongside the ultimate cheese toastie, I ran a secondary outreach programme, again designed to raise awareness of Barber’s 1833. Inviting food bloggers to create a meal using the cheddar as a main ingredient, I was able to quickly and easily collate a bank of recipes for use on the Barber’s website, and in a printed cookbook, whilst obtaining further links to the website, as bloggers shared their work on their own sites and social.
Social Media Management
Strategising and managing the creation and scheduling of all social content, I wrote weekly best practice messaging for Twitter and Facebook, adhering to the tone of voice previously developed for the brand. Using a consistent approach I was able to further the reach of the online community, naturally increasing follower numbers and engagement month on month.
Copywriting & Editing
Content marketing goes hand in hand with social media marketing, as it gives you something to share. Within my work for Barber’s 1833, I was responsible for the creation of several blog posts, each written within SEO guidelines, and designed for sharing.
As a part of this responsibility I also proofread and edited the work of contributors, ensuring all copy aligned with the brand tone of voice to ensure a seamless transition from page to page.
With a delicious product and an inspiring work ethic, Barber’s 1833 was a pleasure to work with. The new cheesy recipes I left the project armed with were a bonus, too…